ABOUT US

Rooted in neighborhoods, powered by people, and driven by results.

Who We Are

At Pathway Strategy Group (PSG), we apply decades of field experience and a commitment to innovation to deliver cost-effective, community-based direct marketing solutions.

We specialize in connecting our clients with hard-to-reach audiences through strategies that are personalized, data-driven, and built for impact.

Each program is uniquely designed to drive measurable results, regardless of the complexity of the challenge.

What We Do

PSG builds, trains, and deploys high-performing outreach teams to generate leads, grow customer bases, and increase public awareness. We use a mix of proven tactics including:

Door-to-Door Canvassing
Site-Based Canvassing
Relational Outreach
Face-to-Face Fundraising
Custom Outreach Models

Our teams meet people where they are — at their doors, in their communities, or through trusted personal networks — to create meaningful, one-on-one conversations that drive action.

How We Work

Our approach is grounded in four key principles:

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Professionalism & Accountability

We hold ourselves to high standards of conduct, performance, and quality control. Every canvasser is thoroughly trained and tracked through mobile systems for real-time oversight.

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Data-Driven Strategy

We leverage advanced consumer data and custom tech tools to track conversations, monitor outreach, and refine targeting in real time.

Message Development and Feedback Loops

We tailor every script to fit your brand and community needs, and we adapt quickly using field-generated insights to refine messaging as we go.

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Safety and Support

Our top priority is the safety and well-being of our teams. Every member receives safety training, escalation protocols, and direct HR support throughout their time with us.