top of page
Image by Zac Gudakov

Utility & Infrastructure Outreach

Trusted Faces at the Door. Verified Data in Your System.

Every water system in America is now required to identify the material of every service line — including the portion on the customer's side of the property line — and to document repeated, good-faith attempts to reach residents before replacing lead pipes. Gas and electric utilities face the same reality on pipeline replacement, program enrollment, and infrastructure upgrades: the work runs through the resident's front door.

​

Mailers go unanswered. Call centers can't reach the disconnected. Digital outreach is becoming prohibitively expensive for the return—and engineering staff and consultants shouldn't be knocking doors at engineering and consulting rates. That's where Pathway comes in: we recruit, train, badge, and manage professional canvass teams that represent your utility with credibility — and deliver documented, location-stamped, photo-verified results directly into your data systems.

What We Deliver

Service Line Identification Canvassing: Door-to-door coverage of your unknown-material addresses. Our canvassers educate residents, walk them through the EPA-standard identification check (scratch test, magnet test, photo), and capture the result to your data specification — helping you resolve unknowns for a fraction of the cost of physical verification.

 

Consent & Access Campaigns: Lead service line replacement requires the homeowner's yes. We run persistent, documented multi-attempt campaigns that meet federal documentation standards — and we don't stop at the first unanswered knock.

 

Appointment Setting for Field Crews: Your inspectors, potholing crews, and replacement contractors work best on schedule. We secure the access agreements and book the appointments that keep them productive.

 

Notification & Education Follow-Up: Annual service line notifications, filter distribution and education after disturbances, construction-schedule communication, and in-person follow-up in the neighborhoods where mail response is lowest.

 

Program Enrollment at the Door: Energy efficiency programs, income-qualified offerings, and community solar sign-ups — face-to-face enrollment that reaches the households other channels miss.

Why Utilities Choose Pathway

  • Legitimacy is our first product. Every canvasser is background-checked, uniformed, photo-badged to your protocol, and trained to put residents at ease — because we know the first question at the door is "is this person really from the utility?" Bilingual staffing is standard.

​

  • Scale on your schedule. Crews of 5 to 100+, recruited locally in any U.S. metro, standing in 4–6 weeks — and demobilized just as cleanly when the campaign ends.

​

  • Data your engineers can certify. Mobile-first collection, GPS-stamped and photo-documented, built to feed your inventory system and stand up to regulatory validation.

​

  • Pay for results, not hours. We typically price per completed door interaction or per resolved line, so your program budget buys outcomes.

Experience That Transfers

Members of our leadership and field teams have delivered door-to-door resident outreach supporting gas pipeline replacement programs across New England and New York and have run extensive community solar enrollment campaigns in Maine, New Jersey, and Illinois. Behind them stands one of the largest field-operations machines in the country: since 2024, Pathway's team hired, trained, badged, and managed 30,000+ hourly W-2 field staff across 50+ locations — with fewer than 8% of applicants making it through our rigorous screening and interview process.

Start With a Pilot

You shouldn't have to bet a program on a new vendor. We offer a simple first engagement: one neighborhood, six weeks, priced per completed result — your protocols, your QA on our first week's output, agreed success metrics up front, and no obligation beyond the pilot.

Facing a service line inventory deadline? Rolling out a replacement program? Let's talk about your field capacity.

Estimated Project Budget
bottom of page