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Your Trusted Partner
In
Community-Based Direct Marketing

Innovative, data-powered outreach that transforms local engagement into measurable growth.

ABOUT
Pathway - High Traffic Canvass.png

Who We Are

At Pathway Strategy Group (PSG), we apply decades of experience and a commitment to innovation to drive cost-effective direct marketing solutions. 

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Each one of our programs is individually designed to connect you with hard-to-reach audiences and drive measurable results—no matter the market challenges.

SERVICES
OUR SERVICES

OUR SERVICES

A door-to-door canvasser speaking with a community member

Door-to-Door
Marketing

Door-to-door marketing remains a powerful and effective strategy for businesses and nonprofit groups, utilizing targeted outreach and personal engagement to build trust, foster relationships, and connect directly with potential customers.

A Face to Face Fundraiser discussing donations with a community member

Face-to-Face Fundraising (F2F)

Face-to-face (F2F) fundraising enables nonprofits to directly engage potential supporters, build lasting relationships, and drive sustainable donor growth through personalized, mission-driven communication.

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A site-based canvasser speaking with a community member in a high-traffic public place

Site-Based
Canvassing

Site-based canvassing strategically places trained canvassers in high-traffic community spaces, ensuring direct engagement with diverse audiences in their everyday environments.

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Solar Sales Canvasser discussing community solar signup with a homeowner

Community

Solar Sales

We help solar providers grow their programs through direct, door-to-door community outreach. Our trained canvassers educate residents, build trust, and drive high-quality sign-ups for community solar.

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Friends talking about upcoming opportunity

Relational

Outreach

Relational outreach uses trusted messengers to share your message through personal networks. It's a cost-effective, grassroots tactic that drives authentic engagement and reaches communities traditional outreach often misses.

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Custom
Solutions

Have a specific challenge and need a tailored approach? We design custom outreach solutions to fit your goals, audience, and strategy. Let us create an innovative program that maximizes your reach.

WHAT SETS US APART

A Face to Face Fundraiser discussing donations with a community member

Each member of our team is rigorously trained, highly motivated, and held to strict accountability and quality control standards, ensuring professionalism in every interaction.

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We prioritize safety with comprehensive training and continuous support, so you can trust that our operations are secure and reliable.​

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